Top 100 Most Creative and Unique Portfolio Websites of 2025

2025 is shaping up to be a year where creativity meets intelligence. Designers, studios, and creative agencies around the world are redefining what a portfolio can be, blending motion, storytelling, interactivity, and bold aesthetics into unforgettable experiences.

Before we dive in, if you’d like to be featured in next year’s edition, you’re welcome to submit your projects on Muzli.Me, or share your work on social media and tag @usemuzli for a chance to be discovered.

In this annual selection, we’ve explored hundreds of websites to bring you the 100 most inspiring and visually striking portfolios of 2025, from independent creators to full-scale design collectives. These sites push the boundaries of design, code, and imagination, showcasing how innovation and personality merge into pure visual impact.

Each portfolio featured here represents a unique voice, a distinctive design philosophy, and a deep understanding of user experience. From minimal masterpieces to experimental 3D interfaces, this list captures the spirit of contemporary digital creativity in all its forms.

Just like last year, the order of the websites is entirely random. Every featured creator or studio brings something special to the table.

Spotted a portfolio that deserves a place on this list? Share it in the comments, and it might be featured in our next update.

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1. Alche, Inc

Alche Studio specializes in crafting immersive, experiential digital worlds — from virtual fashion shows to metaverse environments — using tools like Unreal Engine and cloud rendering. Their site presents innovative works blending brand storytelling, interactivity, and scale, embodying the future of digital space design.

Check it out

Alche, Inc

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2. Cappen  –  Award-Winning Website Development Studio in Miami

Cappen is a multi-awarded interactive digital studio based in Miami and São Paulo, crafting immersive and experiential websites for global brands since 2006. Their site demonstrates bold scroll effects, layer animation, modular systems, and smooth transitions that turn portfolios into ambient experiences — whether for clients like JCPM, Credit Genie, Ministry of Supply, or more.

Check it out

Cappen — Award-Winning Website Development Studio in Miami

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3. Brand Appart  –  Design studio for bold startups

Brand Appart is a Paris-based design studio that helps funded startups build iconic brands, conversion-driven websites, and investor-ready decks. Their site features bold visuals and case studies across branding, UI/UX, and product experience, blending creativity with performance and business goals.

Check it out

Brand Appart — Design studio for bold startups

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4. 1:09 Portfolio

1:09 Ichiki is the personal portfolio of a Tokyo-based illustrator known as “1:09 (Ichiki).” The site features fluorescent, sharply lined artwork spanning original illustrations, music video (MV) illustrations, event visuals, and custom goods like character merchandise. It presents an engaging mix of personal projects and professional commissions, offering a clear window into their creative style and versatility.

Check it out

1:09 Portfolio

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5. bychudy

ByChudy is the personal portfolio of Miłosz Chudy, an art director, graphic designer, photographer, and occasional stylist. The site highlights album and poster artwork, key visuals for artists and brands, stage and motion design, logotypes, photography, fonts, web and clothing design, event materials, and social content, including collaborations with Spotify.

Check it out

bychudy

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6. Stōkt Creative Co.

Stōkt Creative Co. (wearestokt.com) is a digital design studio focused on motion-driven experiences. Their site presents bold 3D visuals, interactive branding, product design, visual systems, and web development. Every project is framed as intentional, balancing artistry and purpose, from first tap to final interaction.

Check it out

Stōkt Creative Co.

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7. The studio of Sergey Lisovskiy

The studio of Sergey Lisovskiy merges identity, technology, and creative direction into immersive digital experiences. Their site showcases services including web design, interaction, brand identity, visual systems, campaigns, and motion. Clients listed range from Canon and Kia to Yandex and ManyChat, highlighting the studio’s reach and versatility.

Check it out

The studio of Sergey Lisovskiy

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8. Orage studio  –  Directors & post-production studio based in Paris

Orage Studio is a creative studio specializing in 3D, VFX, motion design, and visual post-production. Their site presents glossy visuals, atmospheric renders, and technical craftsmanship to deliver cinematic brand experiences and immersive digital storytelling.

Check it out

Orage studio — Directors & post-production studio based in Paris

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9. General Condition – This might be a design studio

General Condition is a creative design studio that builds on bold ideas, crafting digital experiences and telling compelling brand stories.

They specialize in brand identity, creative direction, web design & development, illustration, and motion — combining logic beneath the color with expressive, disruptive visuals.

Check it out

General Condition | This might be a design studio

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10. Twice

Twice | Twice.tv (Paris / Oslo) is a creative studio specializing in commercials, personal work, and storytelling. The site is clean and focused, dividing projects into Stories, Commercials, and Personal Work. It reflects a refined visual approach, showing both commissioned and independent pieces through cinematic and narrative-driven content.

Check it out

Twice

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11. Working Stiff Films – Bold, Cinematic Commercial & Branded Content

Stiff | MadeByBuzzworthy is a bold creative showcase merging motion, typographic flair, and interactive visuals. The site emphasizes texture, dynamic animations, and experimental transitions — serving as a compelling portfolio space that blends personal expression with studio-level design refinement.

Check it out

Working Stiff Films | Bold, Cinematic Commercial & Branded Content

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12. SMSY-Gen02 – Award Winning Creative Developer

Samsy Ninja (SMSY) is the portfolio of a Paris-based creative technologist and digital artist with over 12 years of experience and 50+ international awards, including Cannes Lions and Awwwards. His site blends 3D interactive graphics, computational design, and motion, reflecting a mastery of visual technology and a bold experimental spirit.

Check it out

SMSY-Gen02 | Award Winning Creative Developer

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13. Olha Lazarieva – Creative Designer

Olha Lazarieva is a creative designer whose portfolio highlights UI/UX projects, branding, digital illustrations, and visual systems. The site presents refined aesthetics, minimal layouts, and a clear focus on craftsmanship, offering both personal explorations and client work under one cohesive visual direction.

Check it out

Olha Lazarieva · Creative Designer

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14. Grit Pictures

Grit Pictures is a commercial filmmaking studio whose site functions like a “mad man’s scrapbook,” blending bold textures, torn edges, collage details, and monochrome styling to reflect an inventive and artistic identity.

Their portfolio highlights film and video work with emphasis on craftsmanship, narrative, and production value, positioning the studio as one that “lets the work do the talking.”

Check it out

Grit Pictures

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15. L’Étude  –  Modular Creative Studio

L’Étude is an international boutique modular creative studio that fuses design, technology, and sensory disciplines to build rich brand universes and multi-medium experiences.

Their work spans visual production, post production, branding, audio, motion, 3D, creative direction, and goods/merch — presenting both client and internal projects that explore new intersections of art and code.

Check it out

L’Étude — Modular Creative Studio

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16. T-KO™ 2.0 /www

T-KO™ / T-KO Space offers website and brand creation services with a focus on immersive 3D environments. Their site emphasizes loading 3D models, configuring spatial interfaces, and optimizing visual assets, positioning themselves at the intersection of web, design, and dimensional experiences.

Check it out

T-KO™ 2.0 /www

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17. Lax Chee  –  Digital Creative Director + Developer

Lax Space is the portfolio of a digital creative director + front-end developer who designs bold, thoughtful visuals and crafts clean, interactive code. Their site prominently features projects combining branding, design, and front-end development, blending aesthetic vision with execution.

Check it out

Lax Chee — Digital Creative Director + Developer

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18. KARO – NYC Artist & Designer

KARO Crafts is a New York–based creative studio and brand blending art, fashion, design, and visual storytelling into one cohesive vision. The site feels like an art gallery turned digital playground, showcasing limited-edition apparel, handcrafted jewelry, and original artworks alongside experimental video and photography. Each piece carries the studio’s signature handmade aesthetic — tactile, colorful, and emotionally expressive. KARO’s portfolio highlights collaborations and personal creations that blur the lines between craft and concept, positioning the studio as both a creative workshop and a cultural brand.

Check it out

KARO | NYC Artist & Designer

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19. Geex – UI/UX Design, Branding & Development for Startups

Geex Arts is a global branding and UX agency that crafts transformative digital experiences by blending design, technology, and innovation. Their portfolio includes web3 ecosystems, crypto apps, social platforms, jewelry commerce, and media campaigns, highlighting a versatility across industries and a bold approach to creativity.

Check it out

Geex | UI/UX Design, Branding & Development for Startups

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20. Abhishek Jha Portfolio

Abhishek Jha is a visual designer & front-end developer who fuses design with code to create immersive, expressive digital experiences. His portfolio showcases branding, web design, UI, and interactive work, all presented with a strong visual identity and functional elegance.

Check it out

Abhishek Jha Portfolio

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21. Chipsa Design

Chipsa Design is a studio specializing in emotionally driven digital experiences, blending aesthetics, WebGL, 3D, and CGI to build websites, interfaces, and visuals that feel alive. Their portfolio spans immersive web spaces, animated interfaces, and rich graphic content, aiming to turn digital solutions into experiences you want to touch again and again.

Check it out

Chipsa Design

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22. Jens Bosman

Jens Bosman is a one-man video creator combining videography, editing, and sound design to craft dynamic, fashion-forward visual worlds. His site presents a clean, photo-centric layout where each project feels cinematic, immersive, and tightly composed , showcasing work for brands, stills, and motion pieces under a unified signature aesthetic.

Check it out

Jens Bosman

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23. Sun Hung  –  Web/UIUX Porfolio Design in Viet Nam

Sun Hung is a Vietnamese UI/UX and website designer, based in Saigon, who also serves as a design leader and educator. His portfolio emphasizes immersive visual experiences, combining branding, web interfaces, design systems, and interactive elements to elevate ambitious client work.

Check it out

Sun Hung — Web/UIUX Porfolio Design in Viet Nam

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24. Supersolid

Supersolid is a Sydney-based creative agency that delivers “Super x Solid” outcomes for brands. Their site highlights work with major global names and showcases their approach — blending big ideas with strategic execution. They emphasize creativity as a powerful investment and feature case studies across brand storytelling, identity, and digital campaigns.

Check it out

Supersolid

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25. Double Play

Double Play is a boutique web design studio on a mission to build websites that “spark excitement.” Their work couples sharp messaging, award-worthy design, and smooth animations , delivered with the precision and energy of a Grand Slam match.

Check it out

Double Play

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26. MIUX

Made In UX Studio (MIUX) is an award-winning boutique agency specializing in bespoke UX/UI design, branding, and digital experience. Their mission is to blend elegance and functionality , crafting human-centered interfaces that scale with business goals. 

Check it out

MIUX

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27. TUX Creative House

TUX Creative House is a full-spectrum creative agency that combines strategy, design, web, 3D, content production, and media under one roof. They present themselves as a “house of diverse thinkers and fierce makers,” working across branding, digital, experiential, and product realms. Their portfolio showcases integrated storytelling, striking visuals, and seamless execution — creating projects that feel cohesive, bold, and deeply crafted.

Check it out

TUX Creative House

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28. Adrien Lamy 😀

Adrien Lamy is a visual artist and creative director whose portfolio highlights bold typography, dynamic layouts, and expressive personal projects. The site feels intimate yet expansive, offering a look into his artistic identity through design, motion experiments, visual collages, and self-initiated works.

Check it out

Adrien Lamy :D

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29. Cyphr  –  Shaping the future of fan experience

Cyphr Studio is a digital experience and venture studio crafting interactive products for artists, brands, and entertainment. The site highlights immersive storytelling, sleek motion, and technology-driven design, reflecting the studio’s mission to connect culture and creativity through bold, engaging digital experiences.

Check it out

Cyphr — Shaping the future of fan experience

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30. Clay Boan  –  Multidisciplinary Designer

Clay Boan is a multidisciplinary designer based in NYC, working across art direction, branding, design, motion, and interactive systems. His portfolio features collaborations with big names like Nike × NBA, Gucci × Oura, Apple, and Google, combining bold visuals, thoughtful motion, and narrative-driven creative execution. His focus is on turning intelligent ideas into crafted experiences that resonate emotionally, culturally, and meaningfully.

Check it out

Clay Boan — Multidisciplinary Designer

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31. Hnine Interaction

Hnine Interaction is a digital interaction studio (or experimental interface platform) whose site greets visitors with a blank “/ enable JavaScript to run this app” message , suggestive of immersive, application-style experiences beyond static pages. The minimal entry hints at interactive, canvas-based or webGL projects, where the design takes shape once the interface loads — emphasizing the idea of interaction above conventional layout.

Check it out

Hnine Interaction

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32. Bindery  –  A Creative & Production Studio

Bindery is a New York–based creative agency and production studio combining strategy, storytelling, and execution under one roof. The team creates campaigns, branded content, commercials, and original films for global brands, blending creativity with craftsmanship across motion, design, and sound. Led by founder and CEO Greg Beauchamp alongside executive creative director Kim Devall, Bindery’s work reflects a seamless fusion of agency thinking and production precision.

Check it out

Bindery — A Creative & Production Studio

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33. First Frame

First Frame is a creative production and post-production studio driven by emotion and storytelling. Their portfolio spans original works, corporate films, music visuals, and studio collaborations. With a refined visual language and cinematic touch, First Frame delivers polished narratives that bridge concept and craft.

Check it out

First Frame

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34. Example

We Are Example is a creative studio blending art direction, digital design, and storytelling to craft immersive experiences. Their site presents a refined visual voice, showcasing brand work, interactive projects, and experimental content , all unified by aesthetic clarity and conceptual depth.

Check it out

Example

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35. Studio Null

Studio Null (Made by Null) is a digital experience studio crafting interactive web spaces that blend utility with delight. Their portfolio highlights collaborations with clients around the world, showcasing projects from e-commerce brands to editorial platforms and experimental type specimens. They aim to make the web fun again by merging technical mastery with bold aesthetic choices.

Check it out

Studio Null

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36. Mikki Sindhunata

Mikki Sindhunata is a film director with a background in dance, exploring the emotional and narrative power of movement. Her portfolio captures how body language and choreography can communicate beyond words, blending film, art direction, and performance to craft deeply human stories. Currently developing her debut short film The Gift (set to premiere in 2025), Mikki bridges commercial and artistic work through a refined sense of rhythm, gesture, and visual storytelling.

Check it out

Mikki Sindhunata

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37. Joseph Santamaria

Joseph San is a visual creator and motion designer whose site features immersive visuals, kinetic typography, and expressive animations. His portfolio captures a blend of personal experiments and client work, all tied together by a strong graphic signature and rhythm.

Check it out

Joseph Santamaria • Multidisciplinary Interactive Developer & Designer

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38. Ragged Edge – A global branding agency

Ragged Edge is a London-based branding agency that partners with ambitious companies ready to challenge convention and stand for something bold. Their philosophy, “Never be the same again,” captures their focus on transformation through strategy, identity, and creativity. The site reflects a confident, contemporary attitude — combining striking visuals, bold typography, and thought-driven storytelling to present branding as a force for real change.

Check it out

Ragged Edge. A global branding agency proudly based in London.

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39. Thingy & Thingy®  –  The anti-advertising agency

Thingy & Thingy® bills itself as “the anti-advertising agency, advertising agency.” Based in London, Portland, Los Angeles and beyond, they lean into irreverence and boldness — “a multinational network of idiots” who reject tradition and ego in favor of playful, provocative branding. Their mantra includes statements like “Make work fun. Make fun work.” They position themselves as collaborators for clients who want to “stand out, create change, not conform.”

Check it out

Thingy & Thingy® — The anti-advertising agency, advertising agency

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40.Eduard Bodak

Eduard Bodak is a visual storyteller and creative technologist whose site blends motion, digital art, and interactive design. He presents a curated portfolio of animation, experimental visuals, and client work, all tied together with a distinctive aesthetic governed by fluid transitions and visual rhythm.

Check it out

Eduard Bodak

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41. Robot

Robot is a fearless creative production studio where innovation meets audacity and storytelling breaks all conventions. They describe themselves as architects of the extraordinary , rebels with cameras and dreamers who turn ideas into powerful visual experiences. Guided by creativity and authenticity, Robot thrives on disruption and discovery, blending artistry, precision, and emotion in every frame. No boundaries, no compromises — just relentless passion and a drive to create.

Check it out

Robot

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42. Portal One  –  Brand, UX, and Web Design Experts

Portal One Studio is a branding, UX, and web design studio dedicated to creating meaningful digital experiences with real impact. Their philosophy centers on the idea that “great design isn’t just about looks , it’s about results.” They merge bold ideas, data-driven insights, and scalable solutions to build work that connects with audiences, elevates brands, and grows with them.

Check it out

Portal One — Brand, UX, and Web Design Experts

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43. Studio Herrström

Studio Herrström is a global design studio dedicated to building brands that move culture. Founded by Erik Herrström, former Brand Design Director at Spotify, the studio collaborates with clients in music, technology, and culture to create bold visual identities, campaigns, and experiences that connect with communities. Their work blends strategic thinking with expressive design, resulting in distinctive, emotion-driven branding systems that feel alive and relevant.

Check it out

Studio Herrström

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44. SAMI  –  Influence Marketing & Personal Brands

Sami Marketing is a creative marketing studio that combines strategic thinking with bold visual storytelling. Their portfolio includes branding, digital campaigns, content production, and experiential marketing — all aimed at helping brands cut through the noise with purposeful clarity.

Check it out

SAMI — Influence Marketing & Personal Brands

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45. Karim Saab

Karim Saab is an art director, designer and front-end developer who creates websites and apps that not only look good but also tell stories, evoke emotion, and bring brands to life. His site highlights services such as art direction, creative direction, visual identity, UI/UX design, storytelling, and full web development using tools like Webflow, GSAP, WebGL, and Three.js. Featured projects include work on Casa Lunara, Golden Child, and Mobel, where he combines bold visuals with technical fluency.

Check it out

Karim Saab

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46. Caffè Design

Caffe Design is a creative studio blending visual identity, motion, illustration, and interface design into cohesive brand experiences. The studio’s work reflects minimal elegance with thoughtful details, reinforcing brand stories through refined aesthetics and fluid interaction.

Check it out

Caffè Design

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47. LEOLEO Studio  –  Brand design, identity & custom websites

LEOLEO Studio is a French digital design studio that brings creativity and technical expertise together to help brands define their time. They offer services in branding, art direction, websites, 3D & motion, UX/UI, and experiments that blend strategy with craft. Their work reflects a thoughtful balance of visual elegance, functional design, and expressive storytelling.

Check it out

LEOLEO Studio — Brand design, identity & custom websites

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48. GM Meme


GM Meme is a small, specialized team focused on designing branding, visuals, promo content, and full digital presence for meme-token projects. The site promotes crypto meme templates and projects, blending web3 aesthetics with playful, bold visual style.

Check it out

GM Meme

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49. Reform Collective – Digital Design Agency

Reform Collective is a digital-first design agency founded in 2015, focused on branding, web and product design, and digital experiences. They embrace meticulous craftsmanship and storytelling, working with startups and established brands alike. Their model includes a “Reform Nova” accelerator, which trades design and development services for equity to help founders scale.

Check it out

Reform Collective | Digital Design Agency

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50. Hugo Baron  –  Portfolio

Nuageboi is the portfolio of Paris-based artist Hugo Baron, working as an art director and 3D designer. He creates visual universes that fuse motion, imagery, and CGI, combining refined aesthetics with technical precision. His work includes projects in live visuals, brand teasers, music videos, and immersive animation, showcasing a strong mastery of tools like Unreal Engine, Cinema 4D, and motion design.

Check it out

Hugo Baron — Portfolio

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51. Fine Thought

Fine Thought is the creative persona of Nathan Leigh Davis, a web engineer and interactive designer based in Australia. The site feels like a minimalist, experimental portfolio showcasing his work in front-end development, motion, and interface design. It emphasizes craftsmanship and subtle interactivity, balancing clean visuals with thoughtful detail.

Check it out

Fine Thought

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52. Jordan Delcros  –  Creative Developer

Jordan Delcros is a creative developer who merges design and technology to craft expressive, interactive web experiences. His portfolio showcases deep expertise in WebGL, animation, and generative visuals, emphasizing precision, fluidity, and storytelling through code. Each project reflects his passion for transforming complex technical work into elegant, emotionally engaging digital design.

Check it out

Jordan Delcros — Creative Developer

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53. Obys Agency

Obys Agency stands out as one of the boldest creative studios in today’s digital landscape. The Ukraine-based team blends experimental motion, refined typography, and masterful storytelling to craft unforgettable web experiences. Every project feels like an art installation—meticulously designed, deeply emotional, and technically flawless. Their portfolio demonstrates how design can be both minimal and expressive, setting a benchmark for creative agencies worldwide.

Check it out

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54. Laugh Mind Co.,Ltd.

Laugh Mind is a Tokyo-based creative studio (株式会社Laugh Mind) that specializes in visual communication, brand identity, motion, and experiential design. Their portfolio is rooted in storytelling and refined aesthetics, blending traditional craftsmanship with digital innovation to bring brands to life in dynamic and expressive ways.

Check it out

Laugh Mind Co.,Ltd.

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55. Alternative Aesthetics Illustration

Alternative Aesthetics is a creative studio founded by illustrator Colin Kersley (also known as “Alt Aes”), operating out of Cardiff. They specialize in expressive brand identity, illustration, strategy, and visual storytelling, often bringing personality and playful originality to projects through bold character work and vivid graphic systems.

Check it out

Alternative Aesthetics Illustration

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56. Phantom Studios  –  Technology Creative

Phantom.Land is a global tech-creative studio combining technology, brand, and innovation into immersive digital experiences. Their portfolio site acts like a “shape-shifting vessel” for their work, blending WebGL theatrics, kinetic grids, and bold interfaces that evolve as you scroll. The studio embraces unorthodox creative strategy and rebellious thinking, aiming to deliver experimental, yet purposeful work at scale.

Check it out

Phantom Studios — Technology Creative

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57. Kidzfrmnowhere

Kidzfrmnowhere was founded in 2018 by Yuann and has grown into a visual studio focused on expanding visual language and style across Asia Pacific and beyond. They maintain an in-house production team and leverage a wide regional network to deliver precise, high quality projects. Their mission is global collaboration and visual legacy, combining tradition with new paths in visual innovation. Their team includes roles such as project managers, producers, directors, visual designers, and 3D artists in Tokyo and Shanghai.

Check it out

Kidzfrmnowhere

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58. Clément Grellier  –  Front-end developer

Clement Grellier is a French front-end developer based in Paris who blends precision, clean design, and micro-interactions to bring interfaces to life. He emphasizes pixel-perfect implementation, fluid motion, minimal aesthetics, and tight integration between design and code.

Check it out

Clément Grellier — Front-end developer

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59. Alejandro Mejias

Alejandro Mejias is an award-winning experience designer originally from Venezuela, now based in Melbourne, with over ten years in the creative field. He partners with brands to build captivating digital solutions, focusing on UI/UX, web and app design, design systems, and 3D where applied. His work has been recognized by Good Design Awards 2023/24 and has featured collaborations with agencies and clients globally.

Check it out

Alejandro Mejias

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60. Drexler – Web Design & Development, Ecommerce, Email Marketing

Drexler (drxlr) is a creative studio based in Baltimore that focuses on elevating brands through design-driven e-commerce, email, and digital experiences. They bring together artistic vision and strategic thinking to create platforms that connect, engage, and convert. Since 2009, Drexler has built interactive sites with a touch of nostalgia, blending bold visual moments with technical depth to deliver memorable user journeys.

Check it out

Drexler | Web Design & Development, Ecommerce, Email Marketing
Drexler | Web Design & Development, Ecommerce, Email Marketing

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61. Marga Navarro – Digital Product Designer

Marga Navarro is a digital product designer who blends precision, engineering craftsmanship, and creative ambition to build polished, meaningful experiences. Her portfolio emphasizes a system-thinking mindset, fluid interactivity, and minimal aesthetic choices. She actively experiments with Webflow and creates interactive prototypes to push boundaries and raise design standards.

Check it out

Marga Navarro · Digital Product Designer

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62. basement.studio – We make cool shit that performs.

Basement Studio is a digital studio & branding powerhouse partnering with ambitious startups, scale-ups, and brands to turn vision into high performance work. They craft bold digital ecosystems — from websites and interactive experiences to brand identity systems — blending creativity, technology, and strategy. Their focus lies in designing with precision and delivering with impact.

Check it out

basement.studio | We make cool shit that performs.

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63. Nite Riot

Nite Riot is a production services company specializing in commercial print and motion campaigns, creating content for major studios, global brands, and world-class agencies. They handle executive and creative production, location and casting services, post production and VFX, talent relations, and more. Based in Los Angeles with a presence in Brooklyn, they create high-impact campaigns often featuring celebrity talent and bold visual storytelling.

Check it out

Nite Riot

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64. Stravagario

Stravagar.io is a creative digital studio blending bold design, immersive motion, and high-impact visuals. Their work features futuristic interfaces, expressive art direction, and interactive storytelling aimed at crafting standout digital experiences.

Check it out

Stravagario

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65. ArtPill  –  Global Design Studio

ArtPill is a global design studio that blends luxury, fashion, architecture, retail, and experiential storytelling into striking visual experiences. They work across spaces, objects, and events, with a refined aesthetic that merges high design sensibility and immersive environments.

Check it out

ArtPill — Global Design Studio

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66. RAYRAYlab

RAYRAYlab is a one-person web agency based in Seoul, South Korea, focused on UX/UI design, web development, branding, and strategic planning. The studio combines design with technical fluency, leveraging a deep understanding of both aesthetics and code to deliver unique digital experiences.

Check it out

RAYRAYlab

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67. Siena Film Foundation

Siena Film is a production studio that blends cinematic storytelling with visual innovation. Their site emphasizes narrative strength, artistic finesse, and technical craftsmanship — delivering film, video, and visual experiences that feel elevated, memorable, and emotionally resonant.

Check it out

Siena Film Foundation

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67. SoScale – Because content is what matters

SoScale Media is a performance marketing agency from Sweden that operates at the intersection of creativity and data. They emphasize that “content is what matters,” producing hundreds of ads monthly and combining media buying with original creative work. Their services include creative strategy, high-end video production, user-generated content, and performance-driven campaign execution.

Check it out

SoScale | Because content is what matters

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68. Mark Clennon

Mark Clennon is a visual artist and motion photographer whose portfolio blends stills, commissioned work, and motion projects. His site presents high-impact imagery ranging from portraiture and editorial shoots to dynamic visual narratives, showcasing collaborations with brands and cultural figures while maintaining a distinctive visual signature.

Check it out

Mark Clennon

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69. Bulletproof – Create desire through disruption

Bulletproof is a leading independent brand agency that crafts growth, standout positioning, and cultural resonance for the world’s most sought-after brands. They focus on disruption, creative boldness, and strategic branding to turn clients into icons.

Check it out

Bulletproof | Create desire through disruption

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70.MenuXL  – MenuXL Studio

Menuxl is a creative studio rooted in French design tradition and driven by modern digital expression. Their portfolio showcases branding, web design, and visual systems that combine clarity with personality. Each project reflects careful craftsmanship, bold ideas, and a refined sense of visual identity.

Check it out

MenuXL — MenuXL Studio

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71. Poster

Poster is a post-production company based in Paris that works across advertising, digital content, music videos, feature films, and live performance recordings. They handle the full creative process — preproduction through final delivery , and curate custom teams to meet each project’s needs. The studio is known for taking a human-centered approach and maintaining high standards throughout every stage

Check it out

Poster

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72. MICRODOT

Microdot is a creative studio focused on VFX, post-production, and visual effects direction. Their tagline is “Rendering Imagination,” and their portfolio includes color grading, CGI work, and compositing across campaigns for Dior, Mercedes × Moncler, and Nike. The company is registered in the UK under the name Microdot Vision Ltd, and its leadership includes directors specializing in color grading and VFX.

Check it out

MICRODOT

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73. OddCommon

OddCommon is an independent digital agency that specializes in expressing brand and product identity through high-craft digital experiences. They position themselves as lean, focused, and a refreshing alternative to more complex agencies.

Check it out

OddCommon

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74. Yellow Fellow

Yellow Fellow is a creative production studio that blends cinematic storytelling, visual effects, and high-end motion work. Their portfolio emphasizes mood, texture, and emotional narratives — crafting content that feels both polished and evocative.

Check it out

Yellow Fellow

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75. Stas Bondar  –  Creative Developer

Stas Bondar is a creative developer known for bringing together design and technical skill to build interactive, visually striking web experiences. His background includes work with tools like Webflow, GSAP, Barba.js, Three.js, and WebGL to elevate visual storytelling through code. He values precision, innovation, and depth and collaborates with studios and independent creators alike.

Check it out

Stas Bondar — Creative Developer

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76. Lazy Eight®: A Creative Partner for Future Forward Brands.

Lazy Eight Design is a creative studio with a focus on minimal, thoughtfully structured digital experiences. Their portfolio emphasizes grid systems, content clarity, typographic detail, and subtle motion — creating work that feels both calm and intentional.

Check it out

Lazy Eight®: A Creative Partner for Future Forward Brands.

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77. Takamitsu Motoyoshi

Photoyoshi is the portfolio of Takamitsu Motoyoshi, a Tokyo-based photographer. The name “Photoyoshi” merges “photo” with his surname, Motoyoshi. His work spans categories such as interior photography, portrait, still life, landscape, and video. The site is designed to create an immersive browsing experience, blending minimal layouts with interactive elements to let the photographs take center stage.

Check it out

Takamitsu Motoyoshi

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78. Sarah Oh

Sarah Oh is a multidisciplinary motion designer, art director, and illustrator based in California. She works across branding, motion graphics, 3D illustration, and visual storytelling — blending an illustrative touch into her animations to evoke emotion and narrative. Her clients include The Verge, NPR, and Robinhood, among others.

Check it out

Sarah Oh

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79. Fiddle.Digital Design Agency

Fiddle.Digital is a design agency offering end-to-end web services, including branding, interface design, motion, and front-end development. Their philosophy centers on blending aesthetics, technology, and storytelling into digital experiences that last. Developers and designers work together to ensure visual elegance matches functional performance.

Check it out

Fiddle.Digital Design Agency

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80. Otto van den Toorn

Ottografie is a studio based in the Netherlands that fuses photography, visual storytelling, and art direction into striking images and brand visuals. Their portfolio highlights thoughtfully composed shoots, strong use of lighting, and conceptual direction — blending commercial sensibility with artistic integrity.

Check it out

Otto van den Toorn

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81. Huge – A design and technology company

Huge Inc. is a global design and technology company founded in Brooklyn in 1999. The agency partners with leading brands to create intelligent, data-driven experiences that combine strategy, creativity, and innovation. With offices worldwide, Huge focuses on digital transformation, product design, branding, and AI-powered marketing, helping organizations shape meaningful connections between people and technology.

Check it out

Huge | A design and technology company

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82. Ingamana

Ingamana is a creative design studio blending visual identity, digital experiences, and motion into cohesive brand expressions. The studio emphasizes clarity, emotional impact, and refined execution across all types of projects.

Check it out

Ingamana

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83. Mat Voyce

Mat Voyce is a UK-based type designer and animator whose portfolio blends illustration, motion, and typographic craft. He works globally and highlights collaborations with major brands such as Amazon, BBC, Disney+, Netflix, and Google. His studio presents the work through clean visuals and kinetic typography, demonstrating how design can tell stories through motion and form.

Check it out

Mat Voyce

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84. Gianluca Gradogna  –  Multidisciplinary Designer

Gianluca Gradogna is a multidisciplinary designer based in Florence, whose expertise spans design, advertising, coding, and photography. His portfolio combines visual storytelling and seamless interactions, creating a unified space where design and imagery live in conversation — using infinite scroll, subtle transitions, and technical fluency to elevate both form and content.

Check it out

Gianluca Gradogna — Multidisciplinary Designer

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85. Johanna Arrieta

Johanna Darrieta is a multidisciplinary creative whose portfolio spans branding, visual design, and motion. Her work blends conceptual rigor with visual flair, combining clean graphics, subtle transitions, and expressive visuals to bring ideas to life in digital form.

Check it out

Johanna Arrieta

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86. NIKI Studio

NIKI Studio is an independent digital design studio based in Hanoi, Vietnam. They specialize in creating websites and brand visuals that combine art and science to tell each client’s unique story. The studio emphasizes originality, clean aesthetics, and thoughtful digital storytelling — aiming to transform creative ideas into polished, effective visual experiences.

Check it out

NIKI Studio

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87. Alina Papazova

Alina Papazova is a contemporary visual artist and 3D designer based in Sofia, Bulgaria. Her work spans ceramics, drawing, textiles, sculpture, and immersive spatial installations. She explores themes of childhood nostalgia, memory, and psychological traces, weaving them into dreamlike environments where symbolic references and alternate dimensions converge. Her exhibitions include Pathways to Bliss, Princess Casino, Live Forever for the Moment, and Various Objects, where she blends personal narrative with sculptural and visual craft.

Check it out

Alina Papazova

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88. Merouane Bali

Merodev (Merouane Bali) is the portfolio of a full-stack developer and visual coder who combines programming, 3D, and design into immersive web experiences. His site showcases technical artistry, generative visuals, and interactive storytelling, reflecting his passion for pushing the boundaries between code and creative expression.

Check it out

Merouane Bali

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89. We are Büro

Burocratik is a design & branding studio that blends bold graphics, typographic energy, and strategic storytelling to create memorable brand identities. Their work emphasizes clarity, visual impact, and thoughtful systems — aiming to give brands a distinctive voice in crowded markets.

Check it out

We are Büro

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90. Dipsy Design Studio I web, branding and neuro

Dipsy Team is a creative & digital studio that focuses on bridging culture and innovation. Their work spans branding, digital strategy, product design, and immersive experiences. The studio crafts visual ecosystems that feel alive, blending narrative voice, interactive design, and aesthetic boldness to help clients make lasting impressions.

Check it out

Dipsy Design Studio I web, branding and neuro

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91. November

November (nvmbr.in) is a plural design practice founded in Mumbai by Juhi Vishnani and Shiva Nallaperumal. They work internationally across creative direction, identity systems, typeface design, and visual storytelling.

Check it out

November

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92. Polecat Agency

Polecat Agency builds digital products for complex challenges, from mobile apps to enterprise systems. The agency’s portfolio merges playful illustration, bold transitions, and interactive storytelling to present software development as a creative endeavor.

Check it out

Polecat Agency

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93. Your Creative – Award Winning Melbourne Digital & Design Agency

Your Creative is an independent creative agency based in Melbourne and Sydney that specializes in branding, web design, digital campaigns, and strategic communications. They work with entrepreneurs, mission-driven organizations, and corporate brands to transform complex challenges into purposeful, beautiful work.

Check it out

Your Creative | Award Winning Melbourne Digital & Design Agency

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94. Immersive Garden

Immersive Garden is a Paris-based digital production studio known for pushing the boundaries of visual storytelling. They partner with premium brands to build immersive web experiences using technologies such as WebGL, 3D animation, motion, and intricate interactive systems. Their work emphasizes craftsmanship, bold visual identity, and narrative depth — resulting in digital journeys that feel cinematic, precise, and emotionally resonant.

Check it out

Immersive Garden

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95. La rue Michel –  Agence de communication

La Rue Michel is a creative studio blending art direction, digital design, and visual storytelling into cohesive, atmosphere-rich brand experiences. Their work combines refined visual aesthetics, experimental layouts, and emotional narrative to create memorable identities and immersive online presence.

Check it out

La rue Michel — Agence de communication

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96. Utsubo  –  Embark on New Frontiers of Digital Experiences

Utsubo is a technology-first creative studio that specializes in crafting advanced digital experiences using real-time 3D, interactive installations, and WebGPU. According to the site, they push technical boundaries to help brands tell their stories in memorable and immersive ways.

Check it out

Utsubo — Embark on New Frontiers of Digital Experiences

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97. dverso studio  –  Web Design & Development

Dverso Studio is a Milan-based creative studio specializing in immersive web development and design. They merge design, creative coding, 3D asset creation, and front-end development to build rich digital experiences. On their site they showcase projects like an immersive e-commerce site for BLDBLZ, metaverse explorations, and tools built with Three.js and AI models. Their approach emphasizes pushing the edge where design and technology meet.

Check it out

dverso studio — Web Design & Development

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98. Chain — Labs – Blockchain Web3 Design Studio

Chain Labs is a creative studio that specializes in blending strategy, design, and blockchain technology to build forward-looking digital experiences. Their work often incorporates Web3 elements, visual systems, and interactive narratives, with a focus on pushing the boundaries between brand and experience.

Check it out

Chain — Labs | Blockchain Web3 Design Studio

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99. Portfolio  –  Roberta Ungaro

Roberta Ungaro is a visual storyteller and creative designer whose portfolio blends branding, motion, and expressive graphics. Her work is characterized by strong visual identity, layered compositions, and thoughtful movement, creating digital experiences that feel both polished and emotionally engaging.

Check it out

Portfolio — Roberta Ungaro

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100. ANALOGUE

MadeByAnalogue is a multidisciplinary studio that interweaves design, motion, and brand storytelling into playful yet refined experiences. Their work emphasizes emotional connection, bold visual identity, and craftsmanship — producing brand worlds that feel expressive, intentional, and artful.

Check it out

ANALOGUE

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How to Grow as a Creative Freelancer: Real Strategies That Work

Freelancing in creative fields can feel like a rollercoaster. One month you are flooded with projects, the next you are wondering what is coming. The truth is that talent alone is not enough to build a sustainable career. You need strategy, positioning, and the right tools to show your value.

Here are strategies that actually work, drawn from the realities of working as a designer, illustrator, or creative professional.


1. Your identity matters more than your portfolio

A strong portfolio is essential, but it is not enough on its own. Clients are looking for someone they can trust, someone who brings more than nice visuals. They want to understand who you are, how you think, and why you make the choices you do.

Instead of just showing the final deliverables, show your process. Talk about the challenges you solved, share the sketches that led to the finished piece, or explain how you made certain design decisions. This makes your work memorable and positions you as a creative partner rather than just a vendor.

2. Surround yourself with other creatives

Growth does not happen in isolation. Some of the best opportunities come from collaborations and connections.

Join design communities both online and offline. Comment on other people’s work, exchange feedback, and learn from peers. Partner with professionals in related fields like copywriting, motion design, or UX. A joint project can unlock doors that you could not reach alone.

Even creative challenges and open calls can be powerful. They sharpen your skills, expose you to new audiences, and keep you active in the field.

3. Be flexible with what you offer

Many freelancers stick to one type of service, but markets evolve and so should you.

Think in terms of packages: a logo plus a brand kit, or a website design plus social media templates. Offering bundled services makes you more valuable to clients and harder to replace.

Stay aware of the market and keep your pricing dynamic. Do not sell hours, sell outcomes. If your work helps shape how a company is perceived, it is worth more than the time you spent creating it.

4. Protect your creativity

The hardest part of freelancing is not just finding work, it is keeping your creativity alive while doing it.

Block your time strategically. Reserve hours for deep creative work, for admin, and for communication. Without boundaries, emails and client calls can eat up all your energy.

Work on personal projects. These small experiments often become the pieces that attract new clients and remind you why you chose this path in the first place.

And remember that saying no is part of the job. Not every project is right for you, and turning down the wrong one gives you the freedom to accept the right one.

5. Keep learning and adapt quickly

Design is constantly changing. Tools, aesthetics, and expectations shift faster than most industries. Staying relevant means staying curious.

Try new tools, test new workflows, and watch what the best in the field are experimenting with. Do not just follow trends, understand why they work and how they might evolve.

The more adaptable you are, the stronger your position as a freelancer.

6. Show the full picture with Muzli Me

At the end of the day, growth as a creative is not just about improving your craft. It is about how you present yourself to the world. Clients and collaborators want to see more than a polished shot, they want to see the complete story of your creativity.

That is exactly where Muzli Me comes in. It gives you one place to bring everything together: finished designs, live websites, experiments, case studies, tools, and even the small personal projects that often say the most about who you are.

Instead of spreading your identity across multiple platforms, you can create a single home that shows the bigger picture. And because Muzli Me is connected to a large creative community, your work is not just displayed, it is discovered by people who matter, whether they are recruiters, brands, or fellow creatives.

If you are serious about building a creative career that lasts, do not settle for showing just half the picture. Use Muzli Me to show the whole thing.

The Best Free & Paid Framer Website Templates for 2025


The Best Framer Templates for 2025: Handpicked for You

At Muzli, we know how overwhelming it can be to choose the right template for your website, especially with so many options out there. That’s why we’ve done the heavy lifting for you. Our team has personally reviewed and selected the top Framer templates for 2025 to ensure they meet the highest standards of design and functionality.

This curated collection showcases a variety of templates — ranging from modern and sleek layouts to professional and versatile styles — that cater to different needs and creative visions. Each template was chosen with care to help you build a website that doesn’t just look great but also performs beautifully.

A Gift for Muzli Readers
To make your design journey even better, use this code: partner25proyearly to enjoy 3 months free on an annual Pro subscription.

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Skold — Minimal Agency Template

Skold is a minimal & modern Agency & Portfolio Framer Template perfectly suited for freelancers, designers, agencies or your personal portfolio.

Preview

Skold — Minimal Agency Template

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Lyniq — Design agency website template

LYNIQ© is a professional website Framer template for design studios looking to showcase their expertise, attract clients, and scale effortlessly. Perfect for agencies that want a sleek, ready-to-use solution without coding skills.

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Lyniq — Design agency website template

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Bester — Dark SaaS Template

Bester is a sleek and modern dark-themed SaaS template designed for cutting-edge platforms. With clean layouts, responsive design, and customizable features, it’s perfect for startups and tech companies looking to impress.

Preview

Bester — Dark SaaS Template

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ASHFORD — Photographer Portfolio

ASHFORD is a sleek, modern portfolio website template designed for photographers. Featuring customizable galleries, seamless navigation, and elegant layouts, it’s perfect for showcasing your work and attracting clients.

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ASHFORD — Photographer Portfolio

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Bent — Minimal Portfolio

Transform your personal portfolio with Bent, a stylish, minimal Portfolio Framer Template. Perfect for creatives, designers, freelancers, agencies, and design studios.

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Bent — Minimal Portfolio

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Pastel Lab — Elegant portfolio for creatives

Pastel Lab is a modern portfolio designed for artists, studios, and agencies to showcase your work. With breathtaking design, soft animations, and an elegant layout, it offers a minimalist approach that presents your work as a true piece of art.

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Pastel Lab — Elegant portfolio for creatives

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Akio — Portfolio Template

This is a playful, carefully crafted portfolio template for Framer, built using grid systems, custom code components, and stylish design elements

Preview

Akio — Portfolio Template

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Conto — SaaS Framer Template

Conto is a modern SaaS Framer template designed for software companies, fintech startups, tech innovators, and SaaS businesses. Perfect for enterprise solutions, cloud services, AI platforms, and digital products.

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Conto — SaaS Framer Template

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Marso — Modern Agency Template

Elevate your online presence with Marso’s intuitive modern design, crafted to help your agency grow by converting visitors into loyal customers for your subscription-based services, ultimately boosting conversions and revenue.

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Marso — Modern Agency Template

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Epicfolio — Personal Portfolio Template

Epicfolio is a flexible portfolio template made for designers and developers. It’s modern, easy to customize, and works great on any device. Built with Framer, it helps you showcase your work beautifully and effectively.

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Epicfolio — Personal Portfolio Template

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Aiko — Portfolio Framer Template

Aiko is a minimal & modern Portfolio Framer Template perfectly suited for freelancers, designers, web designers, web developers, agencies or your personal portfolio.

Preview

Aiko — Portfolio Framer Template

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Infinite — Premium Agency Template

Infinite is a clear and purposeful structured template, ideal for agencies and creatives. Offering a rich, detailed and versatile design, making it the perfect canvas to represent your studio.

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Infinite — Premium Agency Template

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MasonMount — Minimal Portfolio Template

MasonMount Template: Creativity at your fingertips. This customizable portfolio template lets you tailor your brand with stunning visuals and interactive elements to captivate your audience.

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MasonMount — Minimal Portfolio Template

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Visionary — Design Agency Template

Introducing Visionary: A polished portfolio template with bold typography and refined dark tones, meticulously designed for agencies and individuals alike.

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Visionary — Design Agency Template

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Farrok — Agency Portfolio Template

Farrok Framer Template is not just a design tool; it’s a dynamic platform for creative professionals, design agencies, and artists who want to display their talents in the most visually captivating way.

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Farrok — Agency Portfolio Template

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Jules Journey — Sleek, Minimalist Portfolio Template

JULES JOURNEY is a sleek, minimalist Portfolio Template tailor-made for AI Artists, Photographers, and Designers.

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Jules Journey — Sleek, Minimalist Portfolio Template

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Arik — Modern Portfolio Template

Arik is a minimal & modern Portfolio Framer Template perfectly suited for freelancers, designers, agencies or your personal portfolio.

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Arik — Modern Portfolio Template

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Invation Studio — Digital Design Firm Template

Invation® Studio is a digital design firm comprised of expert designers and developers dedicated to innovation, creativity, and excellence.

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Invation Studio — Digital Design Firm Template

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Free Templates

Kajo — Portfolio & Agency Template

Kajo is a sleek and modern agency and portfolio Framer Template, ideal for creative agencies, design studios, freelancers, or personal portfolios.

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Kajo — Portfolio & Agency Template

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Hanssen — Minimal Portfolio Template

Hanssen is a minimal Framer template tailored for personal portfolios, allowing you to display your work in both light and dark modes.

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Hanssen — Minimal Portfolio Template

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Newsbook — Personal Blog Template

Newsbook is a creative personal blog website that allows you to share stories, ideas, and opinions with the world.

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Newsbook — Personal Blog Template

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Financia — Finance SaaS Template

Meet Financia, a sleek and modern Framer template ideally tailored for Financial and SaaS websites. Financia delivers a standout, seamless user experience. Build your website quickly, in days, not weeks!

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Financia — Finance SaaS Template

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Serrena — Ecommerce Template

Serrena — an ecommerce template that caters to digital entrepreneurs and creators in the fashion realm, providing an effortless platform for showcasing and selling your trendy digital products.

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Serrena — Ecommerce Template

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Atomic — Creative Professional Website

The Atomic template is more than just a design solution; it’s a powerhouse for creative professionals, design agencies and all type of businesses seeking to showcase their prowess in the most visually stunning way.

Preview

Atomic — Creative Professional Website

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Gordian — Premium portfolio template

Gordian is a cutting-edge Framer template tailored for designers looking to showcase their work with style and elegance.

Preview

Gordian — Premium portfolio template

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Want even more inspiration?
Follow us on social media for your daily dose of design, innovation, and creativity right in your feed!
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What Makes a Brand Iconic?

Effective ways to make your brand unique and stand out in the marketplace using iconic brand principles


Erik Messaki
Co-founder and CEO at Outcrowd branding and web design agency


Naples helped me better understand global economy principles.

Roberto Saviano

This quote comes from a book by a writer who was assassinated by the mafia for revealing its secrets. I don’t intend to take such risks, so I’m going to share some legal ways of making a brand unique, effective, and unsinkable — like the mafia.:)

We know that a brand needs to be special to outperform the competition and stand out in the marketplace. In practice, it’s not always as fun as it sounds. A company comes up with a USP, builds great product features, and orders a special trending design. But as time goes by, the startup gets lost among its peers and stops growing, despite a promising strategy, regular updates, and active marketing efforts. What went wrong?

One of the reasons is misunderstanding of what exactly makes a brand unique, how it works, and how not to lose that uniqueness during the growth and scaling of a startup.

To understand it, we need to look at any iconic brand and see what makes it so. It will serve as an example. There’s a lot we can borrow from these guys and use in our own strategy.

Get ready, because what I’m going to say will shock you.

Uniqueness means being distinct. Creating an iconic brand is like starting a mafia or a cult, minus the criminal aspect.

This isn’t just a humorous simile. An iconic brand has all the characteristics of a mob octopus that holds the world in its tentacles. A strong brand is akin to a religion, a cult, an object of worship, with its own leaders, acolytes, and missionaries that spread ideas and products. The word “religion” means “a bond of faith.” Consumers are bound together by their belief in and loyalty to a brand. And just as every religion is unique and distinct, so is a strong brand unique and distinct from the sea of mediocrity. In any case, brand cultists believe their group to be apart from everyone else and are proud of it.

Fitonist — Branding design for the gym workout application

If you analyze how a cult is organized and what makes it effective and apply these principles to your brand, you will achieve incredible results, even if you have a small company, modest finances, and a non-unique initial product.

So, are you ready to become the godfather of the Brand Mafia? Then let’s go!

The Mafia/Cult Model

Most entrepreneurs usually rely on their current capabilities and never imagine their ideas and products taking over the world. But those who settle for less, get less. Strive to go beyond mundane reality and don’t limit your brand vision in the long run. One day, your brand may be the octopus that takes over the world. This vision must be built into the foundation. For this purpose, the internal ideology of the brand and all strategic steps and processes should be aimed at creating your brand mafia, growing it, and gradually introducing its tentacles into the market.

Fitonist — App store cover images for the gym workout app

How does this approach differ from the standard growth and scaling strategy? Here’s how: you are consciously applying cult (or mafia, if you prefer) strategies, minus the illegal stuff. This approach can completely change the way you look at business. You might even reorganize the company, rewrite its development strategy, rethink brand development, positioning, and image.

This means a revolution and a hard reset of the system. But don’t make any steps in this direction without first learning how a mafia or cult works and how their models and principles are applied in marketing.

Few of us are ready to start a revolution — a restyling at most. Maybe a rebranding, if the brand has lost its luster and needs to be repositioned. But turning into a mafia? Thanks, guys, I’ll take a raincheck. We only sell soap, there’s no cult. (That laughter you hear is Procter & Gamble and Colgate-Palmolive.)

Still, you can already apply “cultish” principles as additional tools to develop and promote your brand. Once you see that they work, you’ll want to add more.

Uniqueness is about being chosen and distinguished. To become chosen, you need to be worthy. Not just create a worthy image, but live up to it.

To grow the right tree, you need to plant the right seed.

Fitonist — Apple Watch Gym Workout App

1. The core of a strong brand

Branding doesn’t start with an identity. Branding starts with an idea, a purpose, a strategy, and an organization. It also starts with a team. If the brand is weak and not internally unique (if team members don’t feel like chosen and valued employees or lack motivation and vision for the brand), this will eventually manifest externally.

Branding starts from within.

The word “culture” comes from the word “cult.” If a company decides to postpone the development of its corporate culture until better times, it won’t become an iconic brand or even a good one.

Jesper Kunde’s brilliant book Corporate Religion reveals how an iconic brand is created. Kunde introduces the concept of “corporate religion” as a philosophy that unites a company and its employees around a common set of values, mission, and vision. Both consumers and the company itself become adherents of the “brand cult.”

Here are the salient points Kunde makes in Corporate Religion:

  1. Successful brands evoke the same devotion and emotion in consumers as religion does in believers. Brands become part of people’s lives, inspiring trust and a sense of belonging.
  2. To create a “corporate religion,” companies need to define their values and mission clearly. These elements must be sincere and integrated into every aspect of the business.
  3. Company employees should become “adherents” of the corporate religion, sharing its values and goals. This promotes cohesion and performance.
  4. Successful brands are consistent in their messaging and actions. Consistency in values and strategy helps create a strong, understandable brand that is appealing to consumers.
  5. Consistency between external marketing communications and internal corporate communications is a must. This creates a unified brand perception both internally and externally.
  6. To succeed, a company must strive for a culture of excellence that reflects a commitment to being the best at everything it does, from the product to customer service.

Fostering an internal culture builds and reinforces the core of the brand, making the brand stronger. But being strong isn’t quite enough to become iconic.

The brand needs to become special.

That’s where the “mafia/cult” marketing techniques come into play. These are tools of unification and separation. Strangely enough, some of them unite and divide at the same time.

Fitonist — Apple Watch Gym Workout App

2. Unification tools

La Cosa Nostra means “Our Cause.” (These guys have a great marketing department.)

1. Motivation

An iconic brand has a powerful motivating concept and communicates it to its followers on a constant basis. Universal and socially important values are involved in the brand concept. Philanthropy, solving social ills, saving nature, providing help and charity. Marketing actively (sometimes aggressively) spreads the brand idea.

2. Problem solving

The mafia takes care of its own, solving all their problems. (Sounds familiar!).

To the cult followers, sacred knowledge and a special path shall be revealed. It will take away their pain and solve all their problems.

A unique brand copies these valuable strategies.

3. Control and hierarchy

Every mob has its own charter and rules. The Sicilian Mafia has a pyramid management structure. The Camorra has a horizontal structure (clans are independent, prone to feuding and competition, but this makes it more stable). Any mafia group uses strict control, unquestioning obedience of the elders, discipline, rewards for the loyal, and punishments for the disloyal.

A strong brand also keeps all processes under strict control. It has a clear structure and hierarchy. It stimulates internal competition, playing on the desire of each team member to reach the next level and increase their standing. Loyalty is encouraged, while disloyalty can be punished (except there’s no bloodshed involved).

4. Initiation and involvement

In the mafia, newbies go through initiation rites and are taught the secrets of the craft. A strong brand actively works with newcomers (offering them attention, involvement, and immersion), instilling in them pride in the company and a sense of being chosen. The company holds regular workshops, meetings, training seminars, etc. A similar approach is used for the target audience.

5. Leader

An iconic brand has its own “preacher.” This is an authority, a charismatic leader who broadcasts the brand’s ideas constantly, like sermons. It’s an expert opinion with an emotional pitch that impassions adherents inside and outside the brand. The brand also employs regular celebrity endorsements.

6. Rituals and attributes

An iconic brand has more than just its own identity. It has its rituals. Its attributes. Its rules. Its prohibitions. Its incentives and rewards. It paradoxically unites and divides at the same time.

Fitonist-App-store-cover-images-for-the-gym-workout-app

3. Separation tools

1. Chosen + Separate = Unique

Cultists believe that their way is the best and they are the elite. So do brand cultists. Working for a corporation is extolled while consuming the brand’s products is proclaimed a privilege.

But being chosen is not just elitism. “The chosen one” works for a purpose, a specific mission. The chosen one is separated from the crowd and raised above it to do something important.

People aren’t inspired by a brand’s special features.

People are inspired by becoming special themselves or doing something unique through the brand.

An iconic brand allows customers to stand out, to achieve more than others, to be better than others. It gives people a desirable image of themselves. Such a brand becomes valuable and unique and stands out on its own.

By making people feel chosen, the brand becomes the people’s choice.

Even if you sell soap or nails, there’s no reason you can’t use an image of a smart homeowner or a successful nail wholesaler in your branding — the image of what your customers want to see themselves as.

2. Being chosen as personal and group identity

A unique brand treats every consumer like a special and important client. In doing so, it emphasizes that the customer is not alone. The brand groups people together and separates them from the rest. The group of adherents is proclaimed to be elite or to have advantages through exposure to the brand’s special products and ideas. Each member of the group believes in the power of these ideas (or the product being offered).

Fitonist — Branding design for the gym workout application

3. Visual uniqueness

Uniqueness is born with an idea, brought to life through visual identity, and then broadcast to the world.

Identity is first and foremost a tool for brand recognition. It creates the face of your company. Design and marketing make this face recognizable, special, and loved.

This tool integrates and distinguishes at the same time. A unique identity is always cohesive and stylistically unified. It is the key to brand recognition and successful brand communications.

An iconic brand’s identity isn’t about shock and awe. It’s about good, professional design. You can commission one that’ll be just as good.

However, you need to realize that visual design is just the outer shell of the idea, which is the essence of the brand. A Christian is awed by the sight of the cross, even though there’s nothing outstanding about its design. The cross acts as a psychological and emotional trigger. Adherents of an iconic brand are awed by the familiar designer squiggle.

The foundation of a unique and recognizable brand is its essence, which marketers and designers make tangible and appealing, turning the brand into a visual magnet and a tool for communicating with users.

How to Create a Memorable Logo In 2024

Fitonist — App store cover images for the gym workout app

4. Emotional and motivational triggers

Iconic brands use emotions and stories to hook their customers, bring them together through common experiences, and encourage them to share their emotions and impressions.

“But we also do this!” I hear you saying. So where’s the result? The result depends on how well you know your users, and whether you were able to hook them emotionally and mentally so that they keep talking about you. Has your brand become a character in their dialogue and a protagonist in their stories — or is it just a passive observer? Iconic brands weren’t created overnight. They’ve been on the road to success for years, all the while studying and testing their audiences. They have penetrated widely and deeply into social networks and have reached the stage when they can mold public opinion and steer it in the right direction.

So you and I still have a long way to go, and we’ve got our work cut out for us. But the more aware your brand is of the world and the people in it, the more useful it strives to be, and the more aware will the people be of your brand. Real mobsters are masters of awareness! 🙂




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Best Portfolio Websites, Ever. #7

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


International Supply

https://internationalsupply.com.co

En International Supply creamos experiencias para el sector horeca, trabajamos con reconocidas marcas a nivel mundial y un amplio showroom

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Canvas

https://canvascreative.co

Canvas is an interactive design and development studio. We create strategy-focused and designed-driven digital experiences.

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UNVEIL®

https://unveil.fr

Technology-driven creative studio.

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House of 207

https://houseof207.com

Founded in 2012, House of 207 is a design & development studio based in Brooklyn, NY. It’s composed of two nerds who enjoy making cool things and trying their darnedest.

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Solvstrom

Hi, I’m Morten. I’m a Danish, independent freelance Creative Director and Designer based in New York. I bring more than 15 years of experience creating story-driven experiences that captivate audiences through meticulous design and strategic execution.

https://solvstrom.com

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Léo Crouzille

https://leocrouzille.com

Portfolio of Léo Crouzille, a freelance photographer specializing in construction and architecture.

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Darkroom by Kaploom®

https://darkroom.kaploom.com

Darkroom is an award-winning design membership by Kaploom ® Creative House. Pause or cancel anytime!


Agence Tale

A group of inspired creatives united by a shared passion for design. Their ambition is to build a guild where imagination and expertise blend seamlessly. With a modern approach and innovative ideas, they craft captivating designs that forge lasting connections between brands and their audience. Discover their enchanting portfolios and see how they bring visions to life.

https://www.agencetale.com

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ArcArch

https://arcarch.webflow.io

A Premium, No code Architectural Website Template made in Webflow.


Local Studio

https://localstudio.fr

Local is a Parisian and Bangkok-based studio. We design custom stories and experiences for our clients that are beautiful and intelligent. Each project is an opportunity for us to offer brands the most unique version of their digital storefront or identity.

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That’s all for this week, see you in #8 of the series.

Looking for previous posts in this series? They are all here




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Best Portfolio Websites, Ever. #6

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


Bough

https://bough.studio

Bough is an independent graphic design studio based in Aberdeenshire, Scotland. We deliver creative brand, digital, and print solutions.

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Les Marteau Studio

https://www.lesmarteau.com

Les Marteau Studio, a creative design hub, nestled in the heart of New York City, where innovation meets inspiration.​Laser-focused on crafting top-notch branding & websites for businesses powered by passion. We dive deep into brand narratives to create and produce bold, sophisticated, and evergreen visual identities that not only define and captivate your target audience but also drive engagement and conversions. Ready to create an unforgettable brand experience together?

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SHINYA OKANO / PORTFOLIO

https://shinyaokano.jp

This is a portfolio site for art director and visual designer Shinya Okano. We provide designs that evoke beauty and emotion.

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Studio Indice

https://indice.studio

A creative independent studio where talents gather to craft meaningful narratives through design.

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Portfolio

Hello, I’m Matthieu O’Jeanson, and I’m a creative front-end web developer, as an independent, I works with companies, agencies, startups and individuals all over the world.

https://www.matthieuojeanson.com

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hhart.studio

https://www.hhart.studio

We are a creative studio crafting unique visual content to empower people and brands.

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WAY TV

https://waytv.paris

WAY.TV is a creative studio for ambitious visual projects.


Thomas Corneteau

I bring digital stories to life with amazing teams of talented people. Learning and growing through shared experiences and with a holistic approach to design.

https://www.thomascorneteau.com

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Carlos Guijarro Website

https://www.carlosguijarro.com

Industrial Designer based in Berlin


AROCK

https://arocksworld.com

AROCK is a curator, creator, and music industry innovator who took BPM Music from an idea into the lives of every working DJ in the music industry.

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That’s all for this week, see you in #7 of the series.

Looking for previous posts in this series? They are all here




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Best Portfolio Websites, Ever. #5

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


Match Studio

https://www.match.studio

Design focused on still life and motion.

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Studio Leichtfried

https://leichtfried.com

Studio Leichtfried is a Vienna-based design studio focusing on identity, digital and print design.

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Emma is Social

https://emmaissocial.com

Digital Marketing strategy, content, copy, visuals, projection and growth to a brand using social media as the marker

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Visual—Identity

https://www.visualidentity.co.in

Visual Identity – Wix Studio Web Design Agency unlocks your web apps & site design with our visually stunning and efficient digital landscapes. Discover the heartbeat of projects by our web designers. Now offering projects in the United States, Canada, United Kingdom, Australia and Germany.

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Matt Bierman – Portfolio

Experiential developer and senior frontend engineer at Sigma Computing. Based in NYC.

https://bierman.io

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Revenant

https://revenant.tv

Revenant is a multi-disciplinary creative animation studio, working with production companies and global brands to produce beautiful digital and immersive virtual experiences

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SASHA KASIUHA

https://www.kasiuha.com

SASHA KASIUHA IS NEW YORK BASED MULTIDISCIPLINARY ARTIST AND DIRECTOR, KNOWN FOR HISWORK WITH MADONNA, BLACKPINK, AND TOM FORD.


Kostya Farber’s Website

A blog and portfolio site for Kostya Farber

https://kostyafarber.com

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Primary Studio

https://www.primary.studio

Primary is a brand sprint agency. We design launch-ready brand identities in just two weeks.


Bruner Portfolio Website

http://clapat.ro/themes/bruner/

The best Creative Portfolio HTML Template in 2024

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That’s all for this week, see you in #6 of the series.

Looking for previous posts in this series? They are all here




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Best Portfolio Websites, Ever. #4

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


dabbledee by Deena

https://www.dabbledee.com/#home

Bring your vision to life with Deena. Explore effective branding strategies, tailored coaching, and artistic inspiration to manifest your dreams.

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Roger Junior

https://rogerjunior.com

A Designer who Codes #OpenToFreelance

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Sofia Shcherbak

https://www.phsofia.com/

Capturing moments, one click at a time. Explore my portfolio

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Workshop Hospitality

https://www.workshophospitality.com

Workshop shapes memorable spaces by creating custom seating and case goods for the hospitality industry. Guided by passion, we are committed to delivering a seamless production process beyond the impossible—towards the possible.

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MadeByShape

https://madebyshape.co.uk

An award-winning Web Design Agency in Manchester, UK who specialise in Branding, Web Design, Craft CMS, eCommerce and Organic SEO.

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Spazio Di Paolo

Spazio Di Paolo is a studio specialized in packaging design for wines & spirits. With over 20 years of experience, the studio has become one of the most awarded worldwide and holds a collection of over 200 of the most prestigious international awards for packaging design.

https://www.spaziodipaolo.it

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Foursets – Digital agency

https://www.foursets.com

Looking beyond by creating branded websites using Webflow. Landing pages, corporate websites, blog development.

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10 out of 10

https://10outof10.tv

We’re an agency for directors, creative film production company and platform for creatives. Based in Amsterdam, operating globally.

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La Despensa

Buenas ideas con buena gente. Desde 2003 siendo una agencia creativa más, pero disimulando de puta madre.

https://ladespensa.es

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Uncommon website

https://uncommonstudio.com.au

We specialise in crafting digital experiences that elevate your business.


That’s all for this week, see you in #5 of the series.

Looking for previous posts in this series? They are all here




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Best Portfolio Websites, Ever. #3

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


Curve Creative Studio

https://www.curvecreativestudio.com/

Creative Studio è un’agenzia creativa dal 2012. Supportiamo aziende e privati ​​attraverso la strategia e la comunicazione.

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TWODESIGNERS – Design studio

https://www.twodesigners.be

We are Twodesigners. A creative office dedicated to experience and interior design

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Fernando Puente — Portfolio 24

https://www.fernandopuente.es

I’m an art director, designer & photographer based in Madrid.<br/> I currently work as creative & design director at EL GRITO & EC Brands Studio at El Confidencial.

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Rethink Studio

https://studio-rethink.webflow.io

Premium Webflow HTML template designed for creative studios, designers, photographers, and all types of creative teams or individuals.

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SDCo Partners

https://sdcopartners.com/

SDCO Partners is a multi-disciplinary collective creating an inviting space: conversation, collaboration, and enduring relationships.

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Sanni Sahil Portfolio

https://sannisahil.com

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Sector 32 2025

https://www.sector32.net

Home of Piet Dewijngaert, creative developer

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PaulVL Portfolio

https://paulvl.eu

Hello i am Paul a web developer based in Athens Greece.This is my personal portfolio ENJOY

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Michael R. Johnson Portfolio

http://michaelrichardjohnson.com

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Falconcept — Portfolio

https://www.falconcept.net

Falconcept Studios: Enschede based Branding, Digital Design & Website design + development, crafting experiences for ambitious brands


That’s all for this week, see you in #3 of the series.

Looking for previous posts in this series? They are all here


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Best Portfolio Websites, Ever. #2

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Looking for previous posts in this series? They are all here


Sébastien Lempens

https://sebastien-lempens.com

I’m Sébastien Lempens, a french ‘Gen X’ Web Engineer. Throughout my career, I have worked on multiple sized projects in various roles, including Project Manager, Designer and Front/Back-end Developer.

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ADBC ‘24

https://adebisi.design

A designer with a natural flair for bringing captivating designs to life, leaving lasting impressions.

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HustleJar

http://www.hustlejar.com/

Hustle Jar is a premier, full-service branding and design agency in Toronto. Our expertise lies in creating bespoke brand identity, web design, and digital experiences for the next wave of changemakers.

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Shirakaba Studio

https://www.shirakaba.studio

Shirakaba Studio is a design house specializing in the creation of brand identity through the human experience.

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Monopo Paris

https://monopo.paris

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Jery

https://jery.be

I design one-of-a-kind brandings and websites as a Creative Designer and Developer. My goal is to make your brand and online presence uniquely stand out.

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Malvah.Studio

https://www.malvah.co

Just another design studio.

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Michelle Benzer

https://michellebenzer.com

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Design Embraced

http://www.designembraced.com

UK-based Freelance Creative Director/Designer and FPV enthusiast delivers impactful brand identities and memorable design experiences.

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Numero10

https://numero10.ch

Numéro10, votre agence bilingue à Berne, Suisse. Experts en branding, digital, vidéo, print et web, nous vous accompagnons dans vos projets créatifs.


That’s all for this week, see you in #3 of the series.




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Best Portfolio Websites, Ever. #1

A portfolio website can cover a lot of bases. Generally speaking, professionals, agencies, freelancers, and artists require a creative medium to display their work. This is why portfolio websites, or other sites in which content is the number one focus, are some of the most popular and valuable projects for people looking for inspirational portfolios for their own work.

A portfolio website serves as a versatile platform encompassing various facets. Professionals, agencies, freelancers, and artists often seek a creative medium to showcase their work effectively. Portfolio websites, being dedicated to content showcasing, hold significant value and popularity among individuals seeking inspiration and creative insights for their own projects.

Let’s start the series with this week’s 10 great portfolio website examples.


seb-astian

https://www.seb-astian.com

Award-Winning Digital Designer, Photographer and Illustrator doing stupid stuff and trying to figure out why it looks dope

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Danilo De Marco 2.0

https://www.danilodemarco.com

Danilo De Marco is an award-winning Italian visual designer working in branding, UI, design for event, type design.

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BASEBORN

https://www.baseborn.studio

An independent Branding & Digital Design studio based in Copenhagen. We combine Identity, Digital Design, Motion Design and Website Development – Specializing in Webflow.

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Kreyda.art

https://www.kreyda.art

A full-service agency designing digital products and experiences for companies and startups around the world. We do Web & Product design, Web development, Branding, Mobile apps, Graphics.

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KF ADV

https://www.kfadv.it/

Agenzia di comunicazione a Vicenza, specializzata in creazione e gestione del brand, strategie di comunicazione, digital advertising, web design, realizzazione video e shooting fotografici.

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CHEVEZ

https://chevez.shop

Shop paintings, clothing, and all things CHEVEZ.

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Antonio Calvo Art & Soul

https://antoniocalvoartandsoul.com/

Más de 25 años dedicado a crear, mas de 16 veces finalista a los premios más prestigiosos a nivel nacional e internacional.

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Hero Collective

https://www.herocollective.co

We turn brands into heroes

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Patrick David Studio

https://patrickdavid.com

Patrick David Agency design, build and operate solutions and integrated digital strategies, tailored and for all needs.

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Axel Vanhessche

https://axelvanhessche.com

Axel Vanhessche is a french talented portrait photographer based in Paris who captures the essence of his subjects through his lens.

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That’s all for this week, see you in #2 of the series.


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The Ultimate Guide to Creating Outstanding Design Portfolio

Embarking on the road to becoming a UX/UI designer, one quickly discovers that the journey predominantly pivots around the presentation and quality of one’s design portfolio. It serves as your primary interface with prospective employers or clients, allowing you to exhibit your talents, showcase your design approach, and reflect your unique personality. This article seeks to provide comprehensive guidance on how to curate a portfolio that is technically robust, aesthetically captivating, and aligned with your career goals.

1. Defining Your Design Portfolio Goals

As with any journey you embark on, the one to curating your UX/UI design portfolio starts with defining your objectives. These are not merely statements of your desires but powerful driving forces that shape your portfolio and provide it with a unique direction. Appropriately identifying your portfolio’s goals can be an exciting exploration of your profession and the aspirations you hold for the future.

The purpose behind developing a portfolio can range from seeking employment to simply showcasing a broad range of skills. Each goal subtly dictates the content, layout, style, and organized arrangement of your design portfolio. As such, it is vital to begin your portfolio journey with strong self-awareness and a clear definition of these aspirations.

When targeting a specific job or company, every element of your portfolio needs to echo the ethos and expectations of such an organization. It’s about demonstrating how your abilities, expertise, and experiences are particularly suited for their requirements. Analyze the organization, understand their needs, and articulate these insights into your portfolio.

Alternatively, your portfolio’s objective could focus on a certain industry or market segment. This approach demands showcasing your adaptability to meet the challenges and grasp the nuances of this industry. It’s like speaking the industry’s language in design, encapsulating its demands, its evolution, and its future in the form of visual aesthetics and usability elements.

Lastly, it could very well be that you wish to feature a broad skill-set, seeking to attract diverse opportunities. In such cases, the goal is to display versatility. Your portfolio feels like a world tour, where each origination–each project–represents a different set of skills, addressing unique challenges but together weaving a coherent narrative of your abilities.

Among all these tangible objectives, one critical element overshadows them all, authenticity. Regardless of your portfolio’s goal, it should genuinely signify who you are as a designer. The need for it to resonate your stylistic tendencies, your design philosophy, and essentially reflecting your professional DNA cannot be overemphasized.

Defining your portfolio goals might appear simple, but involves a deep dive into your capabilities, desires, and the target audience. Once done rightly, however, it’s like setting down the foundation for your dream house. It sets the base for your portfolio, lending it a lucid narrative, and giving you a clear roadmap to follow. Remember, your design portfolio isn’t just a collection of your works, it’s your brand, your story.

2. Harmonizing Layout & Content

As a UX/UI designer, the essence of your work lies in shaping a harmonious relationship between aesthetics and functionality. Consequently, your design portfolio should be a testament to this very ethos. Its appearance, in terms of layout and overall design, can be immensely influential, often as significant as the projects it comprises.

A substandard or convoluted portfolio design can serve as a significant distraction, potentially drawing attention away from the high-quality work samples it contains. Viewers, particularly potential employers and clients, could get lost amid a cluttered layout or imbalanced color schemes. Such a distraction not only diminishes appreciation for your projects but could also inadvertently reflect on your design sensibilities.

Maintaining a clean and engaging layout is fundamental. It’s about optimizing content placement and negative space, ensuring a natural flow of information that guides viewers through your work, allowing them to fully grasp your expertise and innovative concepts. This requires a sensible selection of fonts and colors, astute understanding of hierarchy in design elements, and a fine balance between text and visuals.

A crucial aspect to remember is that your portfolio’s design must resonate with your individual style. Your layout and your design elements, in their totality, should paint an authentic picture of who you are as a designer, acting as a mirror to your design philosophy. This distinctive style reflection, when embedded across your portfolio, ensures consistency and forms an integral part your personal brand.

Moreover, incorporating unique visual elements that stand out, adds a layer of intrigue and creates a memorable impression. These could range from interactive elements, original graphics, to even the use of transitions and animations. Each of these details, although may seem minor in isolation, collectively help make your portfolio not just another webpage but an engrossing visual experience representative of you, setting you apart in the sea of designers.

The key lies in creating harmony between all these elements — a seamless blend of eye-catching design, clear organization, engaging content, and unique, memorable elements, that together present an impressive face to your portfolio. With judicious planning and thoughtful design, your portfolio can become a true extension of your capabilities, visually compelling and functionally uncompromised.

3. Choose the right projects

Curating Excellence: Strategically Selecting Projects for your Design Portfolio

One of the crucial undertakings when creating a UX/UI design portfolio is meticulously choosing the projects that will be displayed. This process is not merely about showcasing your most aesthetically appealing works but strategically selecting projects that align with and accentuate your portfolio goals.

The principle of ‘Quality over Quantity’ is significant but should be augmented by the concept of ‘Relevance over Range’. If your portfolio goal is to secure employment with a tech giant, your best fashion industry project may not be the right fit despite its outstanding design. Similarly, if your objective is to cater to the B2B market, your B2C projects, even though executed impressively, might not resonate as effectively with your target audience.

The selection of projects essentially becomes a judicious exercise in understanding your target audience and aligning your display to meet their interests and needs. In this case, featuring more of the relevant B2B projects would provide a closer demonstration of how you tackle design problems typical to their industry.

This doesn’t mean you disregard your other exceptional projects. The goal is to craft a balanced showcase which prominently features projects that are highly aligned with your target, while still exhibiting your range. This helps you come across as a specialist in their area without being pigeonholed into one type of project.

If you are in the early stages of your career and feel that your relevant ‘real-world’ projects are limited, remember that your personal or academic projects can also be strategically tailored. These projects often provide the creative freedom to explore areas of interest and can be structured to demonstrate the skills and thinking a specific audience appreciates.

Ultimately, it’s important to remember that irrespective of the relevance, each project needs to vividly illustrate your design process, empathetic understanding of users, and the impact of your design solutions. Each chosen project is an opportunity to demonstrate the unique value you bring as a UX/UI designer.

Never underestimate the power of strategic curation. A thoughtfully curated portfolio that resonates with your target audience can serve as a compelling narrative of your potential and ensure you leave a lasting impression.

4. Optimizing Your Project Page

The structure of each project in your portfolio functions as the backbone to your narrative, setting the stage for an engaging showcase of your abilities. The right structure enables your portfolio to navigate beyond aesthetics, diving into the depth of your work methodically.

The significance of captivating images in a portfolio’s project presentation is undeniable. They immediately draw attention and create a visual impact, providing an immediate appreciation of your design aesthetics. Yet, their power is amplified manifold when stacked onto a solid framework of textual context. This brings us to the 80/20 rule, in which 80% of your project is dedicated to compelling visuals, while the remaining 20% is a concise, informative narrative about the project.

The textual content offers a detailed breakdown of the project, letting viewers peek behind the design curtain. It’s about highlighting the context, the problem statement you were addressing, your understanding of the targeted user base, and the design strategy you adopted. It provides an opportunity for potential employers or clients to catch a glimpse of your cognitive journey from the initial idea to the final execution.

Moreover, for roles such as UX researchers or design thinkers, the textual explanation is paramount. These roles demand a comprehensive unveiling of your methodological know-how, strategy development, and the iterative process, detailing how you generate insights from user-research, sketch your ideas, prototype them, and validate solutions with users.

However, while meticulous detailing is vital, brevity has its own charm. An overly verbose explanation can easily bore the viewer. A well-written concise project description is worth its weight in gold. Break down the process into easily digestible elements, let the images do most of the talking, and let the words fill in for the missing gaps.

Infusing your personality into the project story could be the cherry on top. Adding a touch of your thought process, your moments of revelation, and your personal contributions can make the project narrative authentic and relatable.

A thoughtful project structure creates a user journey within your design portfolio, leading the viewer from intrigue to comprehension, and finally, admiration. There lies the power of an effective narrative — the ability to captivate your audience and ensure your work resonates long after they have left your portfolio behind.

5. Do Your Magic, Incorporate Unique Elements

As you embark on the journey of curating your UX/UI design portfolio, one aspect that holds paramount importance is authenticity. What truly sets apart an impressive portfolio from a good one is its ability to encapsulate the personality and unique design approach of the designer, beginning from broad brush strokes down to the minutest detail.

The addition of an ‘About Me’ section is an excellent opportunity to break the ice with your potential employers or clients. This is where you can express your design philosophy, your inspirations, your interests, preferences, even a sneak peek into your journey. The world of design is as much about creativity as it is about connection. A section that reveals a bit about your history, your ideals, your vision for designing, is a way to establish a bond with your prospective audience.

Furthermore, personalizing your portfolio isn’t limited only to textual content. Delve deep and think about how your design style, choice of colors, typography, and the overall aesthetic of your portfolio can reflect your personality and stylistic tendencies. Revisit everything. Do you like minimalism? Or, perhaps, abstract designs make your heart beat faster. Do you love balance? Or do you rather appreciate asymmetry? There’s no one-size-fits-all answer here. The key is ensuring that each decision aligns with and reflects your unique style and approach.

One often neglected section in the portfolio is the display of your process sketches, notes, wireframes, and design iterations. Outlining your process not only showcases your thoroughness and attention to detail but also encapsulates your problem-solving skills and design thinking. It’s a peek into your mind, your problem-solving techniques, strategy development, and your meticulousness — all of which contribute to your individuality as a designer.

Keep in mind, though, that striking a balance is vital. While personalization can make your portfolio memorable, an overly extravagant or self-focused portfolio can distract from your actual work. Aim for subtlety —

use personalization to enhance the impact of your work, not overshadow it.

6. Don’t forget to update

In the rapidly evolving realm of UX/UI design, continuous adaptation forms the keystone for staying relevant. As your skills expand and experiences intensify, your design portfolio must be attuned to this progression. As such, regularly updating your portfolio isn’t just recommended, it’s imperative.

However, before delving into the ‘why’, it’s essential to address a pre-emptive ‘how’. The efficiency of updating your portfolio can be significantly influenced by the platform you choose to build it on. Tools like FramerWix Studio or Webflow are not merely construction means, but play a crucial role in maintaining your portfolio. They offer tremendous flexibility and ease of use, allowing you to seamlessly add, remove, or modify content. This feature becomes crucial as you endeavour to keep your portfolio a dynamic reflection of your abilities and accomplishments.

Beyond merely displaying new creations, updating your portfolio is a conscientious curatorial effort. This involves careful evaluation and selection of projects that depict your present abilities and align with your evolving aspirations. Some aging projects may not bear the same relevance over time and could be candidates for elimination.

In addition, the fast-paced UX/UI design world is characterized by transient trends, both aesthetically and functionally. A Portfolio that evolves to encompass these changes is a testament to your adaptability and up-to-date knowledge, invaluable traits for any UX/UI designer.

Remember to weave in your recent accomplishments and newly acquired skills or accolades, adding further substance and credibility to your portfolio. Each such update serves as a chapter in your growth narrative, encapsulating your dedication and enriching your story.

Seeking and incorporating feedback is also a transformative aspect of portfolio updates. It fosters improvement through diverse perspectives, catching blind spots, and refining your viewer’s experience.

In summary, frequent portfolio updates signal your active and ongoing engagement within the industry. It keeps your portfolio fresh, relevant, and compelling, ensuring it creates an impactful first impression. By choosing a user-friendly and flexible platform for your portfolio, and scheduling regular revisions, you can ensure your design portfolio remains an authentic, dynamic reflection of your talent, dedication, and progress in the ever-evolving domain of UX/UI design.


In conclusion, creating an exceptional UX/UI design portfolio is a strategic and creative process. It requires defining clear goals, harmonizing layout with content, thoughtfully selecting and structuring projects, infusing personal touches, and regular updates. The perfect blend of these factors not only showcases your technical and artistic skills, but also conveys your unique brand. Above all, an effective portfolio resonates with authenticity, making your work resonate long after a viewer leaves your portfolio behind.


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Top 60 Most Creative and Unique Portfolio Websites of 2023

Embarking on a journey through hundreds of websites, we meticulously handpicked the 60 most exceptional and creative portfolio sites that encapsulate ingenuity, aesthetics, and distinctiveness. In our quest for creativity, we scoured the digital realm to present to you a curated selection that defines the pinnacle of artistic expression in web design from the year 2023.

However, it’s essential to note that not everything exceptionally creativeand intriguing as an inspiration will necessarily align perfectly with your portfolio objectives. Hence, evaluating your goals and needs is crucial to tailor your portfolio accordingly.

*Encountered other outstanding portfolios? Drop us a comment, and we’ll consider adding them to the list!

*UPDATE*
Check out Top 100 Most Creative and Unique Portfolio Websites of 2024

 

Axelle Pasquier

a freelance art director portfolio
3D interaction, asymmetric grid layout, bold typography, hover effects, minimalist navigation, responsive design.

28k — Digital Design Studio

Website representing a design and development studio.
Black and white scheme, asymmetrical layout, scroll animations, modern typography, minimalist design.

Somefolk® Digital Goods | Web Design & Development

Website showcasing a design studio’s work and services.
Asymmetrical layout, harmonious color scheme, minimalist style, clean typography, micro-interactions.

Synchrodogs — Fine artists and creative directors duo

Website showcasing a photography duo’s work.
Grid layout, monochromatic scheme, large-image focus, minimalist design, clean typography.

Minh Pham — Multidisciplinary Designer

Portfolio website for a multidisciplinary Designer
Minimalist design, single page layout, monochrome scheme, clear typography, effective use of whitespace.

Danilo De Marco — Visual and Type Designer Desginer

Portfolio site for a designer and art director.
Minimalist design, monochromatic color scheme, grid layout, subtle animations, sans-serif typography.

Anna Utkina — digital designer, photographer

Portfolio website for a graphic designer.
Asymmetric layout, pastel color scheme, bold typography, hover animations, minimalist design.

Krysto — fThe Mag W/RAP

Design portfolio website showcasing specific artwork.
Parallax scrolling, structured layout, modern typeface, contrasting colors, image-focused.

Chris Kalafatis — Multi-Disciplinary Designer

Designer and art director. Creating connected brands, commerce, product, and web experiences.
Dark theme, parallax effect, clean layout, minimalist style, stylized typography.

kkapustin

Art director’s portfolio website.
Light-toned, grid layout, minimalist design, bold typography, controlled use of color.

Flayks — Art Director & Digital Designer

Freelance Senior Digital Designer and Art Director based in the South of France and working worldwide.
Isometric design, vibrant colors, interactive layout, modern typography, playful animations.

Department of Culture and Technology

International consulting firm specializing in culture-defining collaborations.
Split-screen layout, immersive design, video focus, modern typography, monochromatic scheme.

Spring/Summer | Copenhagen

Digital agency’s promotional site.
Bright neon colors, asymmetrical grid layout, bold typography, interactive animations, contrast on hover.

Sykovaris Dimitri — Portfolio

Portfolio website for a designer and developer.
Minimalist style, monochromatic design, structured layout, Sans Serif typography, subtle animations.

Guts Agency | Gutsy branding, products, and creative

Guts Agency’s website provides an immersive insight into their design expertise, demonstrating a portfolio of results-driven, creative solutions.
Dynamic layout, vibrant color scheme, subtle parallax effects, layered design, engaging animations, bold typography.

Emanuele Papale | Digital Art Director & Designer

Portfolio website for a designer and creative director.
Parallax effect, asymmetric layout, minimal design, monochromatic color scheme, modern typography.

PaixDsgn — Portfolio

Design studio’s portfolio website.
Grid-based layout, soft pastel color scheme, clean line design, minimalist typography, interactive scrolling.

Olivier Tardif | Web Developer + UI/UX Designer

Portfolio site for a multi-disciplinary designer.
Monochromatic scheme, asymmetrical layout, minimalist design, clean typography, controlled use of contrast.

Radilson Gomes — Portfolio 2023

Portfolio website for a product designer
Dark theme, grid system, contrasting colors, bold typography, engaging animations.

Mason Wong, Software Engineer

Software engineer’s portfolio website.
Clean design, responsive layout, monochromatic color, minimalistic typography, code-focused.

Portfolio Cyd Stumpel | Creative developer

Portfolio site for a freelance art director and designer.
Minimalistic, contrasting color palette, spacious layout, modern typography, clean lines.

Upperquad

Website for a digital design studio.
Grid layout, vibrant colors, interactive design, modern typography, controlled use of space.

Powell — Studio — Strategic Branding and Web Design Studio

Website showcasing a design studio’s projects.
Bold color palette, interactive layout, asymmetric design, distinctive typography, dynamic navigation.

Strzok

Design portfolio website.
Monochromatic design, clean lines, grid layout, minimalistic typography, subtle hover effects.

Justine Soulié — Motion Designer & Illustrator based in Paris

Portfolio website for a freelance designer and illustrator.
Pastel color scheme, hand-drawn aesthetics, simple layout, playful typography, interactive icons.

Vakarenko Anastasia — UX/UI designer

Portfolio website for a multi-disciplinary designer.
Dark theme, asymmetrical layout, minimalist design, modern typography, parallax scrolling.

Rich Brown | Freelance UX Designer, Website, App & Product Design

Portfolio site for a multi-disciplined creative designer.
Simple color scheme, flat design, clean typography, user-friendly layout, mobile responsive design.

Tore S. Bentsen — Portfolio

Interactive Designer portfolio.
Clean, visual-centric layout, monochromatic color scheme, serif typography, minimalistic navigation, responsive design, grid-based image arrangement.

Sundown Studio

Digital design agency.
Monochromatic, fluid layout, bold typography, dynamic animations, parallax scrolling, immersive interaction, video-centric backgrounds.

Filippo Ruffini — Portfolio

Personal portfolio — UI/UX design and digital branding
3D interaction, Video-centric design, dynamic scrolling effects, dark color scheme, minimalistic content, sans-serif typography, smooth transitions.

Eurecah | Creative Agency

A Creative Agency portfolio
Vibrant color scheme, grid-based layout, playful typography, clear CTAs, responsive design, product-focused imagery.

we3studio | studio brandingowe

Showcase of a design studio’s work.
Monochromatic palette, bold sans-serif typography, minimalistic layout, hover animations, case study emphasis, mobile-friendly design.

Raw Materials — The (Unusual) Index

Creative digital agency
Earthy color scheme, simple layout, product-focused imagery, scrollable navigation, clear typography, informative product descriptions.

Benjamin Nespoulous — Art director & UX/UI Designer

Personal portfolio of a digital designer.
Dark theme, grid layout, animated transitions, minimalistic navigation, clear typography, case-study focus, hover interactivity.

Loïc Brijawi — Freelance Web Designer & Webflow Developer

Personal portfolio of a digital designer.
Full-screen images, dynamic scroll effects, minimalist design, bold typography, black and white color scheme, video content focus.

The Collected Works → A Design Studio Doing Rad Work for Rad People™

Website showcasing the portfolio of a design studio
Grid layout, contrast color scheme, clean typography, navigating animations, modern design.

Edition

Website showcasing a design studio’s work and capabilities.
Bold typography, minimalist design, monochromatic scheme, simple layout, effective use of whitespace.

Evan Fasquelle — Digital designer

Portfolio site for a digital designer.
White space utilization, clean layout, subtle animations, minimalist design, Sans Serif typography.

Depo Studio

Website presenting a multidisciplinary design studio works.
Soft color palette, 3D graphics, modern typography, asymmetrical layout, dynamic interaction.

Tim van Wolfswinkel — Portfolio 2023

Website showcasing a designer’s portfolio.
Monochromatic design, minimalist style, typography focus, image-heavy, clean layout.

Global Strategic Brand Design Agency | Our Revolution

Independent creative company portfolio
Responsive design, strong typography, bold color palette, use of full-screen images, immersive scrolling, interactive elements, donation focused CTAs.

Katya Smolianinova

Designer portfolio
Combination of minimalism and visual intensity, monochromatic color scheme, interactive portfolio layout, fluid scrolling, parallax effect, modern typography.

TUX CREATIVE HOUSE • Plan / Make / Launch

The Tux website provides vibrant interfaces for web design and digital experiences, displaying their creative digital projects.
Sleek design, transitions, neon color contrasts, mouse-triggered animation, parallax scrolling, geometric shapes, bold typography.

Yuta Abe — Portfolio 2023

a front-end developer portfolio
Clean layout, minimalist design, controlled color scheme, interaction-oriented interface, grid-based structure, technical typography.

qualcugu | Web & Motion Graphics

a web and motion graphic designer portfolio
Illustrative design, bright palette, cursor interactions, dynamic transitions, clean navigation, whimsical typography.

Dennis Snellenberg

Freelance designer & developer portfolio
Dynamic design, 3D animations, dark theme, immersive scrolling, video background, concise navigation, bold typography.

Changers | Web studio

Changers Studio’s site is a digital presentation of their branding and design expertise, featuring their projects and capabilities.
Vibrant colors, animated elements, bold patterns, large typography, card-based design, parallax scrolling, interactive cursor.

Anzo Studio | Dark Mode Design

Anzo Studio’s site serves as their digital portfolio, sharing a unique story of their creative work in various design fields.
Dynamic layout, scroll-triggered animations, monochromatic color scheme, minimal design, storytelling approach, clean typography.

Sofia Lambrou

Sofia Lambrou’s website showcases art and design projects, serving as an online portfolio and professional brand.
Mixed media visuals, vibrant color splashes, grid-based gallery, overlapping elements, animation on hover, eclectic typography.

Viens-là,Creativeagency

Viens-la is a digital agency’s website, demonstrating their expertise in creating engaging and modern online experiences.
Flat design, bold color blocks, mouse-driven animations, floating elements, tiled layout, impactful typography.

Andreas Antonsson — Interaction Designer & Creative Developer

Andreas Antonsson’s website is a personal portfolio site, showcasing his web development skills, projects.
Minimal interface, consistent color scheme, scroll-triggered animations, grid system, clear call-to-actions, clean typography.

Stas Bondar — Multidisciplinary freelancer

Stabondar’s website serves as a professional portfolio platform displaying visual development work and design projects.
Artistic subtlety, pastel color palette, rolling transitions, parallax scrolling, collage aesthetics, cinematic typography.

Consume & Create

Consume & Create’s website presents their design consultation services, displaying visual projects with an immersive interactive portfolio.
Bold colors, overlapping elements, interactive hover effects, asymmetric design, video backgrounds, strong typography.

OFF+BRAND | Design, Development, Branding, Digital Marketing & WebGL

a global digital marketing, branding & web design agency portfolio
Vibrant aesthetic, modern illustrations, minimalistic design, easy navigation, gradient color scheme, playful typography.

Karim Saab — Portfolio 2023

Karim Saab’s website is an interactive portfolio, showcasing his expertise in digital arts, graphic design, and visual communication.
Sleek animations, dark mode, minimalist design, balanced layout, subtle hover effects, strong typography.

Igor Mahr — Design and Development

a designer and creative developer portfolio
Spatial aesthetics, monochrome color scheme, immersive portfolio layout, 3D effects, interactive cursor, crisp typography.

KATSUAKI UTSUNOMIYA — PORTFOLIO ‘23

a visual designer portfolio
Minimalistic design, monochromatic scheme, grid-based image gallery, full-width images, clean lines, refined typography.

Vikki B | Folio 23

Digital designer portfolio
Vibrant color theme, minimal design, grid-based product display, smooth navigation, lifestyle photography, fun typography.

Constance Souville Portfolio

Front-end development portfolio
Artistic layout, muted color palette, full-screen image sliders, subtle hover effects, asymmetrical design, clean typography.

Work ? Gus

Creative Strategy™ Company portfolio
Nostalgic interface, bold colors, animated elements, playful graphics, card-based design, fun typography.


Want even more inspiration?
Follow Muzli on social media for your daily dose of design, innovation, and creativity right in your feed!
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