MailChimp explains why things like ‘FailChips’ and ‘SnailPrimps’ are all part of its first major campaign 

Despite having a name that’s pretty easy to pronounce, MailChimp claims that the e-mail marketing platform has a history of people mispronouncing it (a claim that stems from an audio ad that ran in 2014 before the hit podcast

Source: MailChimp explains why things like ‘FailChips’ and ‘SnailPrimps’ are all part of its first major campaign | The Drum