A lot has happened in the world in the three years since LIONS GOOD NEW 2020, and the advertising and communication industries have seen much change. New ways of doing things and all kinds of buzz words have appeared one after another. For LIONS GOOD NEWS 2023 and with the help of over one hundred nonprofits striving for a better world in the current environment, we were able to identify communication challenges faced by our world today. What we found were a variety of problems, ranging from not being recognized or heard, or there being no new meetings. Advertising is often compared to writing a love letter, but the methods by which we send messages or meet new people must change in keeping with the times, much like how email replaced handwritten letters. How can information reach target audiences? How can we meet the people we want to meet? Enjoy the great works of CANNES LIONS past and present, and discover your own new way of making new connections.
Source: LIONS GOOD NEWS 2023